The Data Driven Newsletter
​Harnessing Data to Drive Growth
​Volume 11.9.3
September 15, 2023

Reading time: 5 minutes

​

Hey Reader,

I caught this interesting announcement from Amazon and thought you might want to know, whether you are a self-publisher or one who reads a lot of marketing books.

📖 Amazon Self-publishers Must Declare AI-Generated Content

Amazon just announced new rules saying that authors publishing through Kindle Direct to disclose if their books were written using AI.

This comes after complaints of AI-generated content being sold using real people’s names (even if they never actually wrote these books).

Now, KDP authors must answer if their content is "AI-generated" or "AI-assisted" when submitting their work. Let’s clarify the definitions for a second:

AI-generated means fully written using AI tools, even if heavily edited after.

AI-assisted is using AI to refine or supplement human-authored content.

There’s a difference. Amazon is “actively monitoring" the impacts of AI on publishing out of concern over transparency about AI-created works being sold on their platform.

This disclosure requirement is a step forward, but some authors want Amazon to apply the same question retroactively to all existing self-published KDP books as well.

In the future, this requirement may extend beyond Amazon self-published authors… it may even extend to content marketers, too.

​Read announcement​

SPONSOR ​ 👨‍👩‍👧‍👦 Turn Your Audience Into a Thriving, Revenue-generating Community Looking to take your business to the next level? Discover Skool - the dynamic community platform that adds life to your brand. Say goodbye to static landing pages and transform your audience interaction with engaging content, lively virtual events, and comprehensive on-demand resources, all housed in one place. With Skool, you're not just promoting, you're creating memorable brand experiences that resonate and inspire your audience to spread the word. But that's not all - Skool lets you capitalize on your community with subscription payments and on-demand content. Plus, with the power of SEO and a rewarding referral program (40% monthly commission!), your business will continue growing organically. Learn more

🎙️ Business Unfiltered Podcast EP #19: Contracts - How and Where Do You Use Them?

Running an agency without bulletproof contracts?

You’re leaving money on the table and risking legal headaches down the road.

Our latest Business Unfiltered podcast shares real-world strategies on how to create water-tight client agreements as an agency owner (and when to use them).

You’ll discover how to:

• Delineate project scope to avoid surprises torpedoing profits
• Negotiate win-wins that ensure on-time payment
• Involve attorneys early so you can sleep easy
• Use agreements to properly educate clients
• Create comprehensive contracts tailored to your services

Listen to this episode to pick up battle-tested tips for creating air-tight client contracts.

You’ll seal more deals and protect your agency’s bottom line.

​Listen here​

🏷️ [Tracking] GA4 With Google Tag Just Became Much Easier

Our friend Simo Ahava just wrote an easy-to-read article about how Google released two new variables for easier GA4 configuration in Google Tag Manager:

1) Google Tag: Configuration Settings - For applying settings across Google Tags

2) Google Tag: Event Settings - For adding event params and user properties in bulk

Here’s why this is useful:

• No more clumsy workarounds
• You can re-use parameters without manual tag updates
• You can add user properties and update your data layer in bulk

This will make it much easier to manage GA4 tracking with dynamic configurations across all tags, without having to make manual changes to your parameters.

Read Simo’s blog post for more details on this:

​Read more​

💡 Blog Post: GA4 User Roles and Permissions - Everything You Need to Know

Who permitted you to use Google Analytics?

This is a serious question.

Permissions and roles control what you and other users can do in a Google Analytics 4 account and property.

User roles and how permissions and data restrictions affect what you can do.

Understanding them is essential for using Google Analytics, no matter your skill level.

We created an article to guide you through Google Analytics permissions:

​Read article​

🎥 YouTube: Do Visitors Stick Around to Watch Your Videos?

Wondering if your visitors are watching your videos? Most of the time it’s not clear from your built-in video analytics.

We just revealed some insider tips to get clear data on who's watching your marketing videos and how engaged they are.

You'll discover how to go beyond basic GA4 tracking to log scrolls, form fills, and other interactions using enhanced custom events.

Plus, you’ll see how to set up funnels to uncover at which points viewers drop off so you can optimize your video strategy.

Even seasoned analysts overlook these techniques to get more granular visibility into video performance.

Stop guessing and invest just a few minutes towards getting tangible insights to create binge-worthy videos that convert:

​Watch video​

See you next week!