The Data Driven Newsletter
​Harnessing Data to Drive Growth
​Volume 11.10.2
October 13, 2023

Reading time: 5 minutes

​

Hey Reader,

Privacy is a big topic these days, and it will only get bigger with a cookieless future looming ahead of us.

🟢 Are People Giving Us the Green Light to Use AI for Marketing?

According to the Consumer Data Platform, 81% are open to personalized recommendations from AI, but just 58% find them somewhat accurate. This clearly shows room for improvement, and I’m confident that AI can close the gap over time.

The bigger news here is that familiarity with AI is having an impact on the overall sentiment in its use for marketing.

But we still crave the human touch in certain situations, like customer service, where 64% want access to live agents despite chatbot growth.

Though open to AI usage in marketing, 82% of respondents have privacy concerns about how their data is being used. It shows how critical it is to earn a customer’s consent and trust while adhering to responsible data practices.

​Learn more​

🎙️ Business Unfiltered Podcast EP #23: Hiring Top Performers

Running a business? Then you need top performers to take it to the next level. But are stars born or made? The truth is, any organization can nurture innate talent if done right.

The keys? Writing detailed job descriptions. Conducting rigorous interviews and avoiding "potential" traps. Instead of relying on resumes, ask purpose-built questions to unmask true capabilities.

With these key points, our latest podcast tells you exactly how to attract and retain top talent:

• The nature of top performers
• Identifying a top performer
• The importance of accurate job descriptions
• Avoiding the pitfall of hiring for potential
• Strategies in hiring for multiple roles
• Maintaining relationships with top candidates

​Listen here (and take notes!)

🍪 [Tracking] How to Prepare for a Cookieless Future

As third-party cookies get phased out over the next year or two, first-party data with consent is key for personalized advertising, says Kristina Prokop of Eyeota.

The good news about losing cookies is that not all third-party data will be lost. Over the next few weeks, we will share new tagging and tracking methods that allow you to track while respecting your users’ privacy.

A great solution is to use first-party data (with consent) inside walled gardens while making audience data interoperable across channels. Read on for insights on how to leverage offline data. The cookieless future isn’t all doom and gloom.

​Read more​

💡 Blog Post: GA4 Network & Service Providers – Get Your Data Back

Three years ago, Google Analytics stopped showing data regarding network domains and service providers. It was a shame because these dimensions made it easy to filter out bot and internal traffic.

It also helped you identify visitors from certain companies. But can you somehow get this data back in GA4?

There are some workarounds to get some of the data back, so check them out by going to this article below:

​Read article​

🎥 YouTube: Top Viewed in 2023: Find the Full Referring URL in GA4 in 2 Minutes

This video is the most viewed in 2023 thus far. It’s a simple 2-minute video on how to find the full referring URL in Google Analytics 4.

Apparently, it’s been such a vexing issue for many people, especially if they’re accustomed to Univeral Analytics.

Check it out - it’s only less than 2 minutes!

​Watch video​

See you next week!